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The one number that beat the whole roadmap
How Duolingo went from stalled to 50M+ daily users by optimizing less — and how to find your own compounding metric.
Jul 25
•
Dawid Nawrocki
The demo you added to boost activation is lowering it
Dash0's CEO tripled activation in six months. One of his moves was deleting the demo app every new user got.
Jul 24
•
Dawid Nawrocki
The screen that doubled Fyxer's paying customers
514 experiments, one optional credit-card field, and why "freemium vs. trial" is the wrong argument.
Jul 19
•
Dawid Nawrocki
G2 is answering your pricing questions for you
1,500 agent purchase runs across 100 B2B sites. Pricing was the only page that broke — and it broke in three different ways.
Jul 19
•
Dawid Nawrocki
The channel with no clicks in it
Kyle Poyar's fastest-growing acquisition source is a machine recommending him. Here's the loop — and what it costs to build instead of buy.
Jul 11
•
Dawid Nawrocki
One title, two jobs: how to tell an Optimizer from a Builder before you hire
A $260K role is splitting into two people who build opposite companies. Here's how to pick.
Jul 9
•
Dawid Nawrocki
The 5% trap: why the fastest-growing software company barely touches its funnel
Stop optimizing the funnel. Start shipping value.
Jul 4
•
Dawid Nawrocki
Speed is the new activation lever (and you don't need a team to pull it)
In 2026, the cheapest growth win isn’t a better ad, a new channel, or a pricing tweak.
Jul 4
•
Dawid Nawrocki
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